PPC Analyst / Advertising Manager

Promoted Parent
  • Post Date: October 25, 2020
  • Applications 0
  • Views 7
Job Overview

Responsibilities:

  • Manage the day-to-day PPC advertising activities across multiple search engines (Google, Yahoo, Bing etc.) and display networks including the campaign planning, implementation, budget management, performance review and optimisation of PPC campaigns.
  • Produce weekly, monthly and quarterly reports with actionable insights and recommendations.
  • Develop PPC account strategies and new campaigns to increase revenue, site-traffic, conversions and margins. Expand Alison’s PPC advertising through the creation of new campaigns.
  • Optimise campaigns, keywords, ad copy, bid strategies, negative keywords etc. on an on-going basis.
  • Stay informed of industry trends and best practices, and understands how they can be applied to Alison’s accounts.

 

Experience:

  • Minimum 1 year’s online marketing experience with proven track record in PPC and Google Analytics.
  • Experience in managing large scale, complex PPC campaigns is an advantage but not a requirement.
  • Excellent knowledge of PPC optimisation techniques.
  • Experience with analytical tools, in particular Google Analytics.
  • Excellent working knowledge of Microsoft Excel/Google Spreadsheets.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

Location:  Remote Home-Based

Job Detail
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